The Best Time to Post on Hacker News

For weeks now I’ve been gathering data on Hacker News submissions, looking to answer the question: what is the best time to submit content to Hacker News?

A few hours on the frontpage can bring in tens of thousands of visitors, but only about 13% of all submissions make it (and not always for very long). You need good content for that, of course, but as you’ll see, the timing of the submissions is also worth considering.

Reaching the Hacker News Frontpage

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The first thing I did was look at the percentage of submissions that reached the frontpage depending on the hour slot at which they were posted. This value peaks at 18% from 7 to 8 AM EST, which is almost a 40% increase from the all-around average.

Now, if you just want the bragging rights that come with reaching the frontpage at least once, that time slot is your best bet. You might then realize that frontpage status is fickle. With nearly 10% of submissions not making it past the 10 minute mark, and some staying featured for much longer, the average time spent on the frontpage is clearly worth factoring in.

Staying on the Frontpage

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So we see submissions from 8 to 9 PM EST will stick to the frontpage for 11 hours on average, in contrast with early morning which bottoms at 6 hours. Now, we could combine this with the likelihood of reaching the frontpage and get the best of both worlds, but, as you might have realized, we’d be neglecting another important factor.

If we submit something at 8 PM and it spends 11 hours on the frontpage, most of that will be night time in the US. Whereas if we post at 7 AM, it’ll spend less time on the frontpage, but all of it will be during daytime.

To figure out which is more interesting we need just one more data set: Hacker News’ hourly traffic. That way we’ll know how much every hour of exposure is worth. Unfortunately, because I don’t have access to that information, this piece of the puzzle will have to be an approximation.

Estimating Hacker News’ Traffic

Luckily we don’t need precise numbers of visitors. Knowing how hour slots fare against each other will suffice. Our best bet then is to look at the voting activity.

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It does look like US visitors command the lion share of Hacker News’ traffic, with spikes from morning until lunch, and then back again at the end of the day. The 4 PM dip is rather intriguing: is it the most productive work hour for hackers? They might also have read everything at that point, though I suppose the two aren’t mutually exclusive.

The Best Time to Post on Hacker News

We are now well equipped to answer the question that started all of this. We can look at the average traffic we would get from reaching the frontpage at any given hour, and if we factor in the likelihood of actually reaching the frontpage, we can decide on a best time to post on Hacker News to maximize our expected exposure.

Aaaand, the best time to post on Hacker News is…

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9 to 10 AM EST. Generally speaking, 7 AM to noon is better than any other time.

Don’t Worry About Your Productivity, Worry About You

After years of roaming the Internet, its video clips, its news aggregators (I’m looking at you Reddit and Hacker News), I’ve become very familiar with a feeling of restlessness. Like I want, or need, to constantly feed information to my mind.

Now I think I’m not alone when I say this frequent need to consume content has taken a toll on my productivity. At the very least, if it hasn’t been too detrimental to my work, it might not be the best use of my free time.

But, as with all things enjoyable (and Internet seems to be in good standing with the short-term pleasure centers of our brains), it’s a very tough habit to kick. Ultimately you’ll always wonder why abandon something you enjoy, and you’ll think about going back often.

Today, I’m happy to say I have kicked this particular habit, and I don’t think I’m going back, ever. And the reason is precisely the restlessness I mentioned earlier. I realized, in fact, I was no longer enjoying the moment. I couldn’t pause anymore. I felt averse to things that didn’t hold my attention like my computer screen can.

So I stopped. I stopped using Internet as a time-filler. I stopped time-filling altogether. My overarching philosophy now is to immerse myself completely in what I’m doing at any given moment, to do only what I’ll be glad I did later, when I look back, and to always take my time.

This for me means no more Reddit and Hacker News, no more casual Youtubing, no more games for gaming’s sake. I’ve stopped using my Rapidshare account aggressively. I’ve even cut back on listening to music while I work. I already didn’t Facebook or Tweet.

Instead I read carefully selected books. I write, I exercise, I spend time with the people I love. Sometimes I do nothing, because sometimes nothing needs to be done.

I don’t plan my next entertainment fix halfway through the present one. I don’t feel guilty for squandering my time. I’m not as stressed as I used to be. The realization that this was really having an impact came to me in my car, actually. It struck me that I wasn’t paying close attention to my speed anymore, because I didn’t care about going as fast as I could. I didn’t care about passing other cars, or getting to places quickly for no particular reasons. I didn’t mind red lights or small traffic jams. I could coexist with a population of idiot drivers.

As far as I can see, cutting back on constant content consumption has been the root cause for what feels like a very refreshing change of pace. This to me holds infinitely more value than the idea of “being more productive” and it goes to show that these habits can in fact be detrimental to our mental health and to our enjoyment of life in general.